Making Money with Articles: The Importance of Keywords:
by Jim Ackroyd
Keyword density and placement are important parts of optimizing your
articles for search engines. Search engine spiders scan a page in a way
that makes it important to place your keywords where they will be detected
and recognized as a keyword, so that your article will come up when
someone searches for that keyword.
What is a Keyword?
A keyword is a word that is going to be placed in your article several
times, not just once as that would make every word a keyword. When a
spider sees that you have a word placed several times in an article, it
will determine that your page may be useful to users that search for such
a keyword.
Over Optimizing Your Articles
It is important to note that there is also such a thing as over optimizing
your articles for particular words, this is known as “keyword stuffing”.
When you stuff keywords in an article a spider will detect that you are
trying to trick it into placing your article high in the search engine
results for that word, and will instead penalize your site and your page
for doing such. This may even affect the rankings of your other pages or
get your site blacklisted from a particular search engine if you are found
keyword stuffing too many times.
What is Keyword Density?
Keyword density is how many times your keyword is placed in your article.
Most use a percentage to determine how many times they will put a keyword
in an article. For instance, if you have a 500 word article and want to
achieve a keyword density of 5%, then you will need to have the keyword in
your article exactly 25 times. You can find hundreds of resources and
guides recommending one keyword density over another and the reasons
behind the logic, however, in the end you will have to determine which
density is more profitable for your articles. Each webmaster as their own
density that they like to achieve based on past results. As long as you
don’t over optimize and you are making sufficient profit from your
rankings, then you can choose whatever keyword density you like.
The Right Density
No matter what exact density you choose, it is important to place keywords
so that there are more at the beginning and end to produce an hour glass
effect. Having the right keyword density in your article makes it more
likely that you will make money off of that article because it will rise
in the search engine results and be seen by more people.
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